Buckle up, St. Nick
October 23, 2007
Results of national poll: Buckle up, St. Nick, it's going to be a bumpy ride "Fifty per cent of U.S consumers report in October 2007 that they intend to spend less for Christmas this year than last. But consumer reluctance to spend for Christmas actually creates opportunities for newspapers to sell advertising to retailers likely to be desperate to make their numbers."

---Leo Shapiro, Steve Yahn and Erik Shapiro of Leo J. Shapiro & Assocs., pollsters

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