The judges noted that Huff was chosen because of his emphasis on the value of a strategic communication program as a vital component in building community partnerships that ensure schools and students are successful and their needs are met. The core values and communication infrastructure that he put in place in Joplin Schools after becoming superintendent in 2008 was essential to the recovery efforts of the Joplin community following the tornado that destroyed many school buildings on May 22, 2011.
The Bob Grossman Leadership in School Communications Award is given annually to a superintendent or CEO of a school district, education agency, service center or intermediate unit for outstanding leadership in school public relations and communications. Robert L. Grossman, APR, was an NSPRA past president known and respected for his creative and strategic public relations practices and for his belief that the support and commitment of education leaders to effective school communications is vital to student and school success. Huff was selected to receive the 2012 award from a field of outstanding superintendents from across the nation.
The National School Public Relations Association, founded in 1935, is a non-profit professional association recognized as the leader in school communications. The association provides school public relations and communication training and services to education leaders throughout North America and the U.S. Department of Defense Dependent schools worldwide.
The Bob Grossman Leadership Through Communication Award is sponsored by SchoolMessenger.
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