| A surplus of homes on the market makes selling each of them at the buyer's price (jacked up by a hefty real estate commission) difficult. Anxious buyers have an option to edge out the competition. Selling a home by owner has many advantages including the opportunity to be more competitive on pricing. All it takes is superior advertising, realistic pricing and good preparation.
Overpricing can cripple your chances of attracting buyers. Comparison shopping is paramount to setting a selling price. Having a professional appraisal on hand is a good tool to convince the buyers that your price is realistic.
The creation of a yard sign that is easy to read and classy looking is important. A brochure box should be attached to the sign containing flyers that advertise the appealing aspects of the home.
Consideration should be given to placing an ad in a local Homes By Owner website or classified section of a local news source that appears to be easy to use and attractive to buyers. A concise newspaper ad should make reference to the website you chose.
FsboLocal.com is a Carl Junction company that offers full advertising packages providing national exposure with local service and assistance. The packages include a full photo home tour for the Internet, a professional yard sign that displays the website address and owner's phone number, and an instructional booklet on all aspects of home selling. Ads run $199 for six months.
Contact Jo Kleinsorge at (417) 649-6295, the FsboLocal associate for the Four States
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