MADD seeks to re-define image
October 27, 2010
Mothers Against Drunk Driving (MADD) currently is in the process of analyzing results from an online attitude and awareness survey. According to Chris Orzechowski, vice president of marketing for MADD, the purpose of the research is to better understand what the public thinks and feels about what MADD does and says they are. Results of the research, he hopes, will help MADD better market and communicate themselves.

The survey involves people's knowledge of several not-for-profits in order to compare the perception of what these organizations represent with that of MADD. The survey found here should be completed by November 2, 2010.

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