Branson IMAX undergoes major renovations
February 12, 2016
Branson IMAX has unveiled plans for a $1.7 million renovation. Now after nearly 22 years their IMAX® 15/70 film projection is being replace with a new cinematic experience, IMAX® with Laser - IMAX’s next-generation digital laser projection system. The new system is expected to be in place mid March.

“It’s an exciting time for us and our community as we undergo major renovations to the IMAX theater,” says Randy Brashers, president of ITEC Attractions. “It has been and will always be our mission to provide the most unique moviegoing experience in the country for our guests. From the beginning, when we were one of the largest IMAX theaters in the country to today, soon to be one of the largest IMAX theaters in the country featuring the IMAX with Laser projection system."

Designed from the ground up for IMAX’s largest screens, the dual 4K laser projection systems are equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image that fills the entire IMAX screen with maximum resolution and sharpness, unparalleled brightness with presentations in both 2D and 3D, industry leading contrast and an expanded color gamut that will allow film makers to present more vivid colors than ever before. Whites are whiter and blacks are blacker, noticeably sharper to the naked eye. The new system also includes IMAX’s next-generation, 12 channel sound technology that delivers even greater power and precision for the ultimate audio immersion. IMAX with Laser delivers audiences unprecedented levels of brightness, contrast, color and sound.

In addition to projection and sound upgrades, the interior of the IMAX theater will undergo major enhancements. Premium seating will be featured with three styles of comfort.

“Our VIP section will consist of oversized, zero gravity electric recliners, the premiere recliner with ergonomic luxury and comfort. It’s like bringing your favorite recliner from home to the movie theater,” Braashers said. “Our general admission seating will be upgraded to high back rockers and recliners, constructed with the same ergonomic style as our VIP seats.”

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